Post by account_disabled on Dec 3, 2023 10:34:39 GMT
Sound marketing: Music where you least expect it Publication date :October 12, 2017 Flipboard Reddit Pinterest WhatsApp E-mail Today, playing music is part of the daily life of 9 out of 10 French people**, yet while 71% of businesses say they broadcast music, nearly a third of points of sale are still reluctant to do so. Mood Media and Sacem wanted to measure the impact of music broadcasting, and identify to what extent it was an essential element of the customer experience within various and still silent points of sale.
For ten weeks, in Paris, Rambouillet, Saint-Mandé, Lyon and Toulouse, five voluntary brands which did not broadcast music – specializing in banking, optics, pharmacy, fuel distribution and sport – took part to Country Email List a pilot approach. The approach, both quantitative and qualitative, made it possible to measure the value of the music broadcast via: – The installation and broadcast of a musical program designed specifically for each store – The measurement before and after the installation of reactions customers as well as managers and employees
Within five to ten years, nearly 30% of French people would like to be able to deal with only one contact for any request to a brand. An ideal that brands are already trying to strive for… virtually. And this is good since the French seem rather positive towards all the innovations proposed by the brands: 77% of 18-24 year olds have a better image of companies that offer new channels such as social networks or instant messaging.
77% of French people are in favor of sharing content via video for a diagnosis of customer services and 57% are in favor of using a 3D printer for after-sales service parts. But faced with this enthusiasm for digital innovations, the eternal distrust of the data collected persists . The new data protection legislation which is due to come into force in 2018 is known by only 19% of French people and half are not convinced that it will allow better protection or better use of their personal data...
For ten weeks, in Paris, Rambouillet, Saint-Mandé, Lyon and Toulouse, five voluntary brands which did not broadcast music – specializing in banking, optics, pharmacy, fuel distribution and sport – took part to Country Email List a pilot approach. The approach, both quantitative and qualitative, made it possible to measure the value of the music broadcast via: – The installation and broadcast of a musical program designed specifically for each store – The measurement before and after the installation of reactions customers as well as managers and employees
Within five to ten years, nearly 30% of French people would like to be able to deal with only one contact for any request to a brand. An ideal that brands are already trying to strive for… virtually. And this is good since the French seem rather positive towards all the innovations proposed by the brands: 77% of 18-24 year olds have a better image of companies that offer new channels such as social networks or instant messaging.
77% of French people are in favor of sharing content via video for a diagnosis of customer services and 57% are in favor of using a 3D printer for after-sales service parts. But faced with this enthusiasm for digital innovations, the eternal distrust of the data collected persists . The new data protection legislation which is due to come into force in 2018 is known by only 19% of French people and half are not convinced that it will allow better protection or better use of their personal data...