Post by account_disabled on Dec 2, 2023 4:14:28 GMT
If you want to dive deeper into this, I really enjoyed this webinar from a conversion rate expert that focused on how they use the service. Step 1: List the Hypotheses Now we need to move from gathering information to outlining what we might want to test. Many people jump straight to this step of the process without realizing it and start testing what feels right. By doing everything we've outlined in the steps, the rest of the process should be more understandable. Asking yourself the following questions should help you end up with a list of things to test backed by real data and insights.
What are we testing? Based on all the information you gathered from the website, customers, and company in the steps, what would you like to test? Go back to the information and look for common trends. I prefer to start with and see what they Phone Number List have in common. For example, if a common theme in customer feedback is that they value knowing the security of their personal payment details, you might assume that adding more trust signals to the checkout process will increase the number of people who complete the process.
Another example might be if you find that your sales team is consistently receiving feedback from customers who love the money-back guarantee you offer. So you might hypothesize that making this selling point more visible on the product page might increase the number of people who start the checkout process. Once you have a hypothesis, it's important to know what success looks like and how to tell if the test result is positive.
What are we testing? Based on all the information you gathered from the website, customers, and company in the steps, what would you like to test? Go back to the information and look for common trends. I prefer to start with and see what they Phone Number List have in common. For example, if a common theme in customer feedback is that they value knowing the security of their personal payment details, you might assume that adding more trust signals to the checkout process will increase the number of people who complete the process.
Another example might be if you find that your sales team is consistently receiving feedback from customers who love the money-back guarantee you offer. So you might hypothesize that making this selling point more visible on the product page might increase the number of people who start the checkout process. Once you have a hypothesis, it's important to know what success looks like and how to tell if the test result is positive.