Post by account_disabled on Nov 25, 2023 9:37:59 GMT
Houra.fr is an online distributor that listens to its customers. And they wanted an iPad application that they described in detail. Likewise, Houra.fr created an internal forum for its clients to co-create with them because they did not want Facebook.
Dialogue is often delicate between business lines and B2B Email List IT teams when it comes to creating new applications. The best thing is to listen to the voice of the end customer. This is what Houra.fr, the online distributor, did when creating a “full” iPad purchasing application. Nicolas Le Hérissier, marketing and communications director of Houra.fr explained how this development took place in co-creation with his clients. He spoke at the Web2business event organized in Paris on January 9.
An iPad application that brings 15% of turnover
In less than a year, “ 15% of our turnover is generated on iPad, and the basket is 10% higher than the average basket, ” says Nicolas Le Hérissier. “ The application was co-created with customers in less than six months, ” he adds. However, the iPad application did not receive all the votes internally. “ Computer science was leaning more towards Android,” he says.
It all started from the internal social network created by Houra for its clients. “ We saw the aspirations of our customers on our internal social network. And at the same time, we saw the iPad rising on Google Analytics. On our social network, customers were talking among themselves about a full iPad application. They said what they wanted in the application, ” he describes.
Listen to customer requests
This information, and customer discussions, were presented to the Comex. It was no longer possible to tell stories when it came to Android. The decision was therefore made to develop a full iPad application. During production, it was obligatory to remain attentive to what the customers wanted. “ Internally, there were reflections, to say 'we have to do this', we had to bring the teams back to what customers were saying on the social network, and show what they wanted” insists Nicolas Le Hérissier.
Customers don't care about Facebook
This internal social network was also born to meet the real needs of Houra customers. “ We decided not to have a Facebook page” indicates the marketing director . “Doing your shopping via Facebook or Twitter is nonsense. It was our customers who decided. Facebook, they don’t care, ” points out the marketing director. He explains that he received the request from his general manager to be present on Facebook when their competitors were all present on this social network. “ I asked what the objectives were, it was classic, to acquire and retain ” he said.
He looked at agencies, and he couldn't find anything competitive. “ Our customers don't care about having a Facebook page. We have therefore developed an internal social network, a forum which is open to them, ” he declares. Customers exchange ideas, and what is in the Top 3 gets done. “ Our customers have understood that it’s about being creative together, ” he says happily.
Dialogue is often delicate between business lines and B2B Email List IT teams when it comes to creating new applications. The best thing is to listen to the voice of the end customer. This is what Houra.fr, the online distributor, did when creating a “full” iPad purchasing application. Nicolas Le Hérissier, marketing and communications director of Houra.fr explained how this development took place in co-creation with his clients. He spoke at the Web2business event organized in Paris on January 9.
An iPad application that brings 15% of turnover
In less than a year, “ 15% of our turnover is generated on iPad, and the basket is 10% higher than the average basket, ” says Nicolas Le Hérissier. “ The application was co-created with customers in less than six months, ” he adds. However, the iPad application did not receive all the votes internally. “ Computer science was leaning more towards Android,” he says.
It all started from the internal social network created by Houra for its clients. “ We saw the aspirations of our customers on our internal social network. And at the same time, we saw the iPad rising on Google Analytics. On our social network, customers were talking among themselves about a full iPad application. They said what they wanted in the application, ” he describes.
Listen to customer requests
This information, and customer discussions, were presented to the Comex. It was no longer possible to tell stories when it came to Android. The decision was therefore made to develop a full iPad application. During production, it was obligatory to remain attentive to what the customers wanted. “ Internally, there were reflections, to say 'we have to do this', we had to bring the teams back to what customers were saying on the social network, and show what they wanted” insists Nicolas Le Hérissier.
Customers don't care about Facebook
This internal social network was also born to meet the real needs of Houra customers. “ We decided not to have a Facebook page” indicates the marketing director . “Doing your shopping via Facebook or Twitter is nonsense. It was our customers who decided. Facebook, they don’t care, ” points out the marketing director. He explains that he received the request from his general manager to be present on Facebook when their competitors were all present on this social network. “ I asked what the objectives were, it was classic, to acquire and retain ” he said.
He looked at agencies, and he couldn't find anything competitive. “ Our customers don't care about having a Facebook page. We have therefore developed an internal social network, a forum which is open to them, ” he declares. Customers exchange ideas, and what is in the Top 3 gets done. “ Our customers have understood that it’s about being creative together, ” he says happily.