|
Post by account_disabled on Nov 5, 2023 5:44:22 GMT
Book a free demo with one of our inbound experts now!Complete guide to lead nurturing: turn contacts into opportunities Published by Valeria Caglioni You can find me on: Updated the:October 29, 2021 Reading time: 15 minutes lead nurturingUnlike the b2c world, where purchasing decisions are made in a rather short time, in the b2b sector the processes are decidedly longer and often more complex. For companies, in reality, it is a strategic advantage that they can exploit to continue communicating with potential customers. Accompanying them and involving them until they make their choice. One of the wedding photo editing service marketing tools available to transform contacts into concrete commercial opportunities is lead nurturing: find out what it is and how to best apply it by continuing to read this article. What is lead nurturing? It is a process through which a relationship is maintained between the company and potential customers, at every stage of the purchasing process, providing contacts with useful information. Download the ebook. All the topics listed here are also clickable, to go directly to the dedicated paragraph. Quick Links: because lead nurturing is essential contents & nurturing: an indissoluble bond useful tools not just email: all the recommended channels analysis of the purchasing path timing and frequency of messages lead scoring integrated into the strategy sharing between marketing & sales performance analysis Why lead nurturing is essential Did you know that companies that have activated excellent lead nurturing campaigns have been able to generate 50% of leads with a 33% lower acquisition cost?
|
|