Post by account_disabled on Feb 19, 2024 7:27:43 GMT
Here, we will introduce past examples and commonly heard common causes of a decrease in traffic from search engines after a site renewal or a drop in the ranking of targeted keywords. Redirect omission when changing domain/URL The most common cause of a significant drop in traffic is failure to install redirects. If you change the domain or page URL during renewal, set up a 301 status redirect on the old page to notify the new page of the permanent URL change, and direct users and crawlers who visited the old page to the new page. must be transferred to. With this setting, search engines will understand that the page's URL has changed, and the search engine ratings of the old page will be carried over to the new page.
To determine whether a redirect omission is the cause, use an access telephone number list analysis tool such as Google Analytics to list pages that received traffic at the old URL before the renewal, but no longer received traffic at the new URL after the renewal. Check if the URL has a redirect. page deleted A common cause is that the content was reviewed and multiple pages deleted during a renewal, but those pages were actually gaining traffic. This is also an access analysis tool that compares the period before and after the renewal, and checks how much traffic the deleted pages received from the list of pages that lost traffic after the renewal. If you want to get back those traffic you were getting before the relaunch, you'll need to reinstate your old page. By the way, in order to carry over the SEO evaluation of the deleted page, redirects are set up on other related pages.
In this case, the inflow can be maintained for the first few days, but the redirected page If the content of the page does not receive evaluations for search queries, the SEO evaluation of the previous page will not be maintained and traffic will gradually decrease. Changed page title If a search query that received traffic was included in a page title such as a title tag, but if you change it to something that does not include that search query after the renewal, the evaluation of that search query from search engines may drop, or There is a possibility that the traffic you were getting will decrease due to factors such as a decrease in CTR on the search results page. Again, if you want to get back the traffic you were getting before the redesign, you need to change the page title to include the search query that brought in traffic. You have made significant changes to the page's content.
To determine whether a redirect omission is the cause, use an access telephone number list analysis tool such as Google Analytics to list pages that received traffic at the old URL before the renewal, but no longer received traffic at the new URL after the renewal. Check if the URL has a redirect. page deleted A common cause is that the content was reviewed and multiple pages deleted during a renewal, but those pages were actually gaining traffic. This is also an access analysis tool that compares the period before and after the renewal, and checks how much traffic the deleted pages received from the list of pages that lost traffic after the renewal. If you want to get back those traffic you were getting before the relaunch, you'll need to reinstate your old page. By the way, in order to carry over the SEO evaluation of the deleted page, redirects are set up on other related pages.
In this case, the inflow can be maintained for the first few days, but the redirected page If the content of the page does not receive evaluations for search queries, the SEO evaluation of the previous page will not be maintained and traffic will gradually decrease. Changed page title If a search query that received traffic was included in a page title such as a title tag, but if you change it to something that does not include that search query after the renewal, the evaluation of that search query from search engines may drop, or There is a possibility that the traffic you were getting will decrease due to factors such as a decrease in CTR on the search results page. Again, if you want to get back the traffic you were getting before the redesign, you need to change the page title to include the search query that brought in traffic. You have made significant changes to the page's content.