Post by account_disabled on Dec 24, 2023 8:53:35 GMT
Ms. Pimchanok Wonkorphon, Director of the Office of Trade Policy and Strategy (TNOC), revealed that in August 2020, the TNTC conducted a survey of consumer spending behavior that has Buy products and services via online channels By surveying consumers throughout the country, covering every province and district, 884 districts/districts, totaling 8,163 people, it was found that 70.6 percent of consumers spend online. And of this number, the majority, 85.7 percent, spend no more than 3,000 baht per month. The most popular purchasing channels include Lazada, Shopee (44.7 percent), followed by modern retail stores, including Lotus, Big C, Watson, Robinson (26.6 percent).
Facebook 17.7 percent and other channels such as Lineman, Grabfood, Foodpanda, Instagram and Weloveshoping 11.0 percent. Products that consumers like to buy online include Phone Number List clothing and shoes, 24.1 percent, food and beverages, 20.8 percent, health products. Beauty and personal items (19.1 percent), household items (17.3 percent), and others 18.6 percent. The most important reason for buying online is convenience (34.0 percent), followed by cheap price (21.3 percent), having a wide variety to choose from (percent). 20.1 Prices can be easily compared at 12.1 percent, discounts at 9.4 percent and trustworthiness at 3.1 percent. “From the survey results it is reflected that Today's consumer behavior places great importance on convenience in spending. While the price and variety It is also a factor that supports online trade.
Therefore, the direction and pattern of trade in the future. Whether online or offline Must focus on providing convenience to consumers as important and believe that the value of online trade will likely increase rapidly Even though at present there may still not be a small proportion, about 10 percent, when compared to the value of offline trade. But it is an opportunity to increase trade value for both buyers and sellers and the overall picture of the trade system,” Ms. Pimchon said. The Ministry of Commerce has a policy to help support entrepreneurs. Including farmers who use online media as There is more trading or presenting products through various social media media because it will be a channel for marketing and selling more than having a storefront or not.
Facebook 17.7 percent and other channels such as Lineman, Grabfood, Foodpanda, Instagram and Weloveshoping 11.0 percent. Products that consumers like to buy online include Phone Number List clothing and shoes, 24.1 percent, food and beverages, 20.8 percent, health products. Beauty and personal items (19.1 percent), household items (17.3 percent), and others 18.6 percent. The most important reason for buying online is convenience (34.0 percent), followed by cheap price (21.3 percent), having a wide variety to choose from (percent). 20.1 Prices can be easily compared at 12.1 percent, discounts at 9.4 percent and trustworthiness at 3.1 percent. “From the survey results it is reflected that Today's consumer behavior places great importance on convenience in spending. While the price and variety It is also a factor that supports online trade.
Therefore, the direction and pattern of trade in the future. Whether online or offline Must focus on providing convenience to consumers as important and believe that the value of online trade will likely increase rapidly Even though at present there may still not be a small proportion, about 10 percent, when compared to the value of offline trade. But it is an opportunity to increase trade value for both buyers and sellers and the overall picture of the trade system,” Ms. Pimchon said. The Ministry of Commerce has a policy to help support entrepreneurs. Including farmers who use online media as There is more trading or presenting products through various social media media because it will be a channel for marketing and selling more than having a storefront or not.