Post by account_disabled on Dec 23, 2023 11:12:20 GMT
Burger King and Just Eat have launched an unusual campaign to promote their delivery service . The central concept of the campaign is to make visible all types of consumers who choose home-delivered food to accompany their special moments. For this reason, the main spot breaks the advertising cliché that only evokes football games at home or meet-ups for a series marathon and puts other types of activities on the table. The agency in charge of the work has been La Despensa . In collaboration with the production company Attic , Burger King has launched a 15-second piece featuring Borja González ,
YouTuber dedicated to Origamis with only 82 followers; David Caballero , national and European champion in pairs puzzle; and chess hooligans . All of them appear enjoying the brand's products and their favorite Phone Number List hobbies. If you do not display the embedded video correctly, click here . “Burger King and Just Eat intend to connect with all types of consumers and increase the number of orders by expanding coverage with the Just Eat APP by offering a 20% discount on orders,” they explain from La Despensa. The spot will have a presence on both television and digital media. The controversy with the perpetuation of beauty stereotypes in advertising continues to this day. The lack of inclusion of more real bodies has led Dove to create the " It's on Us" project ,
With which the company has infiltrated international casting calls with more earthly models so that more women feel represented. To encourage other types of bodies, Dove has promised that if a brand chooses one of its models, it will pay to cover the cost of the image rights . The company has worked with LOLA MullenLowe and different independent casting agencies to develop this challenge with models from various groups and funds that were hired to participate. “This project really highlights how difficult it is to promote real beauty in advertising,” says Tomás Ostiglia , executive creative director of LOLA MullenLowe in Madrid. "Hopefully this campaign will encourage many more to do something about this problem," he highlights. Dove's commitment to "real beauty"
YouTuber dedicated to Origamis with only 82 followers; David Caballero , national and European champion in pairs puzzle; and chess hooligans . All of them appear enjoying the brand's products and their favorite Phone Number List hobbies. If you do not display the embedded video correctly, click here . “Burger King and Just Eat intend to connect with all types of consumers and increase the number of orders by expanding coverage with the Just Eat APP by offering a 20% discount on orders,” they explain from La Despensa. The spot will have a presence on both television and digital media. The controversy with the perpetuation of beauty stereotypes in advertising continues to this day. The lack of inclusion of more real bodies has led Dove to create the " It's on Us" project ,
With which the company has infiltrated international casting calls with more earthly models so that more women feel represented. To encourage other types of bodies, Dove has promised that if a brand chooses one of its models, it will pay to cover the cost of the image rights . The company has worked with LOLA MullenLowe and different independent casting agencies to develop this challenge with models from various groups and funds that were hired to participate. “This project really highlights how difficult it is to promote real beauty in advertising,” says Tomás Ostiglia , executive creative director of LOLA MullenLowe in Madrid. "Hopefully this campaign will encourage many more to do something about this problem," he highlights. Dove's commitment to "real beauty"